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Research and strategic communications in China

We read China for decision-makers. Asia Waypoint is a China-focused advisory and research agency in Beijing. Its founder and managing director is Henrik Bork, formerly China correspondent for Süddeutsche Zeitung. The agency publishes briefings on subjects such as cybersecurity, robotics and automation, and e-mobility, and advises the China leadership of multinational and mid-sized companies on their strategy and communications in China.

Henrik Bork, founder of Asia Waypoint, in Beijing

Henrik BorkFounder, Asia Waypoint and Publisher of the China Cyber Update

30years on the ground in China, as reporter and advisor to CEOs
6years of the China Cyber Update
12+trade media with regular guest columns
3languages. Research in Chinese, reports in English and German
Research

Three monthly business briefings

Researched on the ground, with journalistic thoroughness. For readers who need to stay fully and currently informed about China.

Monthly since August 2021

China Cyber Update

Cybersecurity in China. Reports the newest laws on data and AI and analyzes them in their political context. Enforcement radar. Selected early signals for effective compliance.

For CIOs, CISOs, chief risk officers, general counsel and boards.

Monthly since February 2024

China Robotics and Automation Briefing

A technological and economic trend barometer for robotics and automation in China. Data-driven, sober, researched on the ground. Risks and opportunities for European OEMs and suppliers.

For machine builders, automation suppliers and industrial companies with business in China.

Since October 2022

China E-Mobility Briefing

Reports innovations in drivetrains, battery technology, power electronics and thermal management. Competitors and potential partners. Rules that matter for the next certification. Political context.

For automotive suppliers, power electronics and battery firms.

The four steps to a briefing
01Your questions
02Our research
03Analysis
04Briefing
Advisory

Strategic communications in China

China is changing and your communications have to change with it. A professional positioning as the technology leader in your segment, backed by honest proof points. Our team does this every day, in several languages, for leading technology companies.

How the advisory works Strategy advice on China

Profile of the founder

Good advice, like good journalism, rests on research

Three decades in China, first as a foreign correspondent, for the past fifteen years as a trusted advisor to CEOs and boards. Henrik Bork trained at the Henri-Nannen-Schule, Germany’s best journalism school. He ran the Süddeutsche Zeitung bureaus in Beijing and Tokyo. A wide network across business, politics and media in Asia makes research and tailored advice possible at a high level.

Behind him stands a team of highly qualified German and Chinese specialists. Some graduated from the China University of Political Science and Law in Beijing, one of the country’s leading institutions, before writing analyses of Chinese laws and regulations. Others are specialists in Chinese social media, AI-driven online marketing and risk communications, programmers and editors.

More about Henrik Bork

Henrik Bork speaking at the German Chamber of Commerce in China in Beijing
Henrik Bork on risk communications and AI in China. German Chamber of Commerce in China, Beijing, 30 July 2026.
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Asia Waypoint provides us with China-specific insights not available elsewhere.
Thomas Kruemmer, CEO, Ginger International Trade & Investment

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