1  We listen.

2  We conduct research.


3  We give tailor-made advice.





Asia Waypoint is a consulting agency with China expertise, based in Beijing. We specialize in communications consulting with a clear China focus, and conduct tailor-made research for MNC, SME and investors in China. We also support Chinese companies that are expanding abroad.

Managing Director Henrik Bork has been working in China as investigative reporter and consultant for 30 years. Before founding Asia Waypoint, he served as China correspondent of Sueddeutsche Zeitung, Germany´s leading national daily. His network of contacts in government, media, and academia is now a valuable asset for our clients.

At Asia Waypoint, we believe that good strategies are built on the same foundation as good journalism: research and thought leadership. Clients turn to us when they need tailor-made communication solutions, and when they need to "drill deeper" with tailor-made research. We have specialized expertise in the tourism, ecommerce, healthcare, finance and automobile industries in China, but also serve other sectors.

Asia Waypoint provides us with China-specific insights not available elsewhere.

Thomas  Kruemmer, CEO, Ginger International Trade & Investment


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