Client names are never used. These are real projects, described in the terms the clients agreed to.
Site selection for a startup
A fast-growing German deep tech startup needed advice on expanding into the Chinese market. Asia Waypoint compared several possible locations against defined criteria (where in China does the local government back this sector most strongly, where are the local ecosystem and the supply chains strongest, where are the best specialists to be found, and so on). We opened contacts at provincial and local level and accompanied the German leadership team through every important negotiation.
Market research on orthopedic implants
An American manufacturer of orthopedic implants was weighing expansion in China through acquisition. We ran more than a dozen face-to-face interviews with Chinese manufacturers, wholesalers, hospital directors, head surgeons, procurement staff and healthcare journalists. The report set out the competition, the sales channels, the corruption risk and a regulatory environment moving fast.
Due diligence ahead of an acquisition
The same manufacturer of orthopedic implants returned to have one Chinese target examined in detail. Legal, commercial and technical due diligence, plus reputational checks on the target’s senior executives. Our report reached the board in good time before the meeting that had to decide on the acquisition.
The Chinese online travel market
A listed American tourism company commissioned research into China’s online travel agency market. We mapped the share, positioning and weaknesses of a dozen firms selling hotel inventory, through interviews with insiders, customer surveys and data. A second phase examined an acquisition target, talking to current and former employees, partners and competitors.
A European partner for a Chinese hospital group
An investment group running private hospitals across several Chinese provinces asked us to find a European partner. We researched the field, approached a leading university hospital, made the introduction and sat in on the first meetings. A second phase produced a long-term agreement covering technical and medical advice for building a chain of hospitals in China.
A digital platform for a Chinese payment provider
A Chinese payment services provider wanted its luxury travel partnership marketing online. With our in-house team of programmers we recommended a platform for benefit marketing through online bookings, delivered the necessary API architecture and saw the build through. Later work covered integration with the existing B2B platforms, the WeChat channel and the payment services.
