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Founder and Managing Director

Henrik Bork

Three decades of watching China.

Henrik Bork is a China advisor based in Beijing and a former newspaper correspondent. He has advised CEOs and company presidents on China for the past 15 years. He founded Asia Waypoint, edits the China Cyber Update and publishes the China AI2X Briefing. He was China and Japan correspondent and bureau chief for Süddeutsche Zeitung, one of Germany’s leading newspapers. Earlier he trained at the Henri-Nannen-Schule, considered Germany’s best journalism school. He writes regular guest articles and columns in leading international media.

Portrait of Henrik Bork, founder of Asia Waypoint

The record

He studied sinology in Munich, then trained at the Henri-Nannen-Schule in Hamburg, the most selective journalism school in Germany. The rules he learned there still govern the work. The reader is a customer rather than an audience. Every word has to earn its place. Clarity beats elegance.

He went to China as a correspondent in the early 1990s, later reported from Tokyo, then returned to Beijing as China correspondent and bureau chief for Süddeutsche Zeitung. He founded Asia Waypoint after leaving the paper and has run it from Beijing since.

Six German trade titles carry his China analysis every week. It keeps him inside the industries his clients compete in.

What he does now

Editor, China Cyber Update

The monthly briefing on Chinese cyber, data and AI policy, unbroken since August 2021.

Publisher, China AI2X Briefing

The free newsletter on artificial intelligence in Chinese industry, in English and German.

Advisor to China leadership teams

Advises the China organizations of multinational companies on strategic communications.

Strategy advisor

Advises European and American companies on market entry, localization and the China decisions in between.

Speaking

He speaks on China risk, cyber policy and corporate communications. The German Chamber of Commerce in China invited him in July 2026 to speak on communicating under pressure. Enquiries are welcome.

Languages

German as a native speaker, English at professional writing level, Chinese for daily work. Research in Chinese, briefings in English and German.